The Strength Years
Privacy policy
This policy explains what personal information we collect, why we use it and the choices available to you.
Last updated: 14 September 2026
Who is responsible
Stelimasa Direct Limited, trading as The Strength Years, is the controller of personal information collected through this website. It is registered in England and Wales under company number 12966796, with its registered office at 5 Brayford Square, London, England, E1 0SG.
For privacy enquiries or to exercise a data-protection right, email legal@thestrengthyears.com or write to the registered office above.
Information we may collect
We may collect your email address when you request a recipe sampler or newsletter; the details you send in a message; and, when you buy directly from us, your name, email address, telephone number, billing address, country, company or tax details where supplied, order reference, product, price, tax, payment status and access history. We also collect limited technical and security information needed to operate the website and protect the checkout. Please do not send us medical records, complete card details or other unnecessary sensitive information.
Why we use it
We use personal information to deliver a resource you request, form and perform a purchase contract, confirm payment, provide digital access, respond to enquiries, meet tax and accounting obligations, prevent fraud and maintain site security. Consent is the usual basis for optional email marketing. Purchasing does not require marketing consent, and transactional messages needed to deliver or support an order are separate from marketing.
Who receives it
We use selected service providers including Systeme.io for checkout, order communications and protected digital-product delivery, Stripe for payment processing, our website host and an email delivery provider. Each receives only the information reasonably needed for its role. Payment-card details are collected and processed by the payment provider, and we do not store complete card numbers. We do not sell personal information.
If you follow a link to purchase the hardback from Amazon, Amazon processes that transaction under its own privacy notice.
How long we keep it
We retain marketing details until you unsubscribe or ask us to delete them, unless a longer period is necessary for a legal obligation or dispute. Transaction and accounting records are normally retained for up to six years after the relevant financial period, or longer where the law requires it. Reader-access and security records are retained only for as long as reasonably needed to provide access, prevent misuse and resolve support issues.
Your rights
Depending on where you live, you may have rights to request access, correction, deletion, restriction, objection, portability or withdrawal of consent. US residents may also have rights under applicable state privacy law, including rights to know about, correct or delete certain personal information and to appeal a refusal where the relevant law provides one. We do not sell personal information. You can unsubscribe from marketing at any time using the link in an email.
Because Stelimasa Direct Limited is established in the UK, you can also complain to the UK Information Commissioner's Office if you are unhappy with how we have handled your personal information.
International transfers
Some suppliers may process information outside the UK. Where that happens, we use appropriate safeguards required by applicable data-protection law.
Children
This website is intended for adults. We do not knowingly collect personal information from children.
The Strength Years